Despite the rise of websites and search engines as alternatives to "classic“ news sources such as television, newspapers and the radio, the TV is still the news source most people around the globe rely on. That’s the result of a global survey of more than 30,000 online consumers across 60 countries conducted by Nielsen.
When asked where they get the news, 53 percent of the global respondents named the television as one of their go-to sources. Search engines and social media sites were the second and third most popular choices with newspapers relegated to fourth place.
Not surprisingly, news preferences vary across different generations. However, TV is the most popular choice for Millennials (21-34), Gen Xers (34-49), Baby Boomers (50-64) and the Silent Generation (65+) with Generation Z respondents (15-20 years old) the only ones favouring social media sites over TV for news consumption.