RIAA (Responsible Investment Association of Australasia) and Mindful Money (New Zealand ethical investing charity that we contract to provide our core ethical analysis research) regularly undertake a survey of Kiwi's to see how they feel about Ethical Investing. This survey was delayed because of Covid, and there are significant changes from 18 months ago when the last report was done.
Key findings of this years report released at the end of April are:
- 73% of Kiwis expect their investments to be ethical or responsible and 56% would consider moving their money if they found out that their current fund invested in companies that engage in activities that are inconsistent with their values.
- 62% of people say it is important that their investment makes a positive difference in the world.
- 53% of people say that if they knew that their savings were making a positive investment they would be motivated to save more.
- Of those people who don't already have an ethical fund 2/3rds of people are considering getting an ethical fund in between now and 5 years time.
- Almost half of the population (48%) know what responsible or ethical investing means - up 13% from the last survey.