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ESG Awareness and Negative Screening

ESG Awareness

Many fund managers begin their ethical investment journey with an approach commonly described as ESG awareness.

Under this approach, environmental, social and governance (ESG) factors are considered because poor practices in these areas may negatively affect a company’s long-term financial performance. Issues such as environmental damage, poor treatment of workers, weak governance, or regulatory breaches are recognised as potential financial risks.

However, ESG awareness does not necessarily involve excluding companies or industries. A fund manager may acknowledge harmful practices but still accept them on the basis that they are considered part of the “cost of doing business”, provided the overall investment case remains attractive.

As a result, ESG awareness is often a starting point rather than a fully developed ethical investment approach.

Negative Screening 'nasties'

Negative screening is often the next step after ESG awareness, whether adopted by choice or as a result of regulatory requirements. A clear example is the KiwiSaver default fund settings, which require exclusions for certain fossil fuel investments as defined in legislation.

Negative screening involves deliberately excluding investments in specific industries or activities. These commonly include areas such as fossil fuels, armaments, nuclear weapons, alcohol, gambling, and animal welfare concerns. While this may appear straightforward, in practice it is more complex than it first seems.

Definitions matter. The way a fund manager defines each exclusion category, and how strictly it is applied, can vary significantly. For example, a manager may exclude nuclear weapons and cluster munitions but still invest in companies involved in tactical missile systems or military drones.

Another complicating factor is materiality. Some fund managers apply a zero-tolerance approach, while others allow exposure up to a defined threshold, such as 10% or 20% of a company’s revenue being derived from an excluded activity.

Because of these differences, comparing ethical investment approaches based solely on labels or exclusion lists can be misleading. This is why Moneyworks developed its Ethical Investment Analysis framework, in conjunction with Mindful Money, to provide clarity about what is actually happening inside investment portfolios.

 

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